Handing out Abercrombie clothes to shame a self-absorbed brand
Recent USC graduate Greg Karper, along with a friend, has taken to the street of Los Angeles to voice his disgust with comments from Abercrombie Chief Executive Michael S. Jeffries that have recently resurfaced.
“Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
To counter that “exclusionary” bend, Karper has purchased bundles of used Abercrombie clothes to hand out to the homeless of L.A., and is hoping that more people will do the same.